DE - Deutsche spreche 
FR - Langue française 
PERSONAL DATA PROCESSING POLICY
TAIL TALES, s.r.o., business ID number: 19706782, registered office: Jiráskova 284/10,
682 01 Vyškov
I. BASIC PROVISIONS
1. What does this policy cover?
This Personal Data Processing Policy (hereinafter referred to as the “Policy”) contains
information on the scope and conditions of the processing of your personal data that we carry
out in the course of or in connection with our business activities, in particular when selling goods,
operating our website and e-shop, communicating with you, etc.
2. Who is the controller of my personal data?
Your personal data are controlled by us -TAIL TALES, s.r.o., business ID number: 19706782,
registered office: Jiráskova 284/10, 682 01 Vyškov, registered in the Commercial Register kept at
the Regional Court in Brno under file number C 135740. We are also the operator of the website
www.tailtales.ch and the e-shop on this website.
The Controller's contact details are as follows:
Business name: TAIL TALES, s.r.o.
Business ID number: 19706782
Telephone: +420 724 550 592
E-mail address: info@tailtales.cz
Registered office: Jiráskova 284/10, 682 01 Vyškov
Establishment: Moravské Prusy 6, 682 01 Prusy-Boškůvky
The contact details are also listed on the website www.tailtales.ch in the Contacts section.
We do not have a data protection officer, as we are not obliged to do so by effective and generally
binding legislation.
3. Why and for what purpose do we collect and process your personal data?
We process your personal data because it is necessary for us to be able:
● to negotiate with you on the conclusion of contracts, in particular to provide you with
quotations for goods according to your requirements, to process your orders and requests
for goods;
● to enter into contracts with you;
● to supply you with the goods you order from us;
● to issue invoices and other documents for the goods delivered to you;
● to recognise your payments for the price of goods, shipping costs or other payments;
● to deal with any complaints you may have;
● to address any questions or comments you may have about the goods we offer;
● to address any complaints you may have about our company;
● to operate and improve our website and e-shop;
● to enforce our rights under any purchase or other contracts we enter into with you if you
fail to fulfil your duties to us under those contracts, e.g. by failing to pay the price for the
goods you have purchased;
● to resolve any disputes, whether judicial or extrajudicial, that may arise between you and
us under the contracts concluded, the use of the e-shop or for other reasons;
● to generate statistics about our business activities, traffic to our website or the use of our
other services;
● to contact you for marketing purposes, in particular to send you commercial
communications (newsletters) about the goods we offer, new items in our range,
interesting events and other interesting things related to our company's activities (e.g.
exhibitions, etc.);
● to promote our company and its activities;
● to properly maintain our business administration and accounting records and comply
with our tax liabilities;
● to archive our documentation.
4. What data do we collect about you?
To achieve the above purposes, we collect information about you
● your identification data - in particular your first name, surname, academic degrees, birth
number, date of birth, age, business ID number, tax ID number, residential address or
registered office address, your position within the legal entity you represent;
● your contact details - in particular, the delivery or other contact address you provide us
with, telephone number (landline, mobile phone), email address, fax number;
● your payment details - in particular your bank account number, variable symbol, possibly
also a specific symbol, a sender or recipient note or other details you provide in a
payment;
● data about your orders, in particular about the goods or services you have ordered;
● network data that we collect when you access and use our website, in particular your IP
address, the MAC address of the device through which you use the site, data about your
access to the site, activity on the site, the length of your visit to the site, data about the
location of the device through which you use the site.
5. How do we obtain your personal data and to whom do we pass it on?
We obtain your personal data directly from you, your family members or persons close to you.
We also use, for example, cookies to collect and further process certain personal data.
However, in certain cases, we may receive your personal data from third parties or transfer it to
third parties for the purposes of processing described below. These persons may be, in particular:
● our accountants and tax advisers;
● our attorneys;
● our business partners;
● our IT administrators;
● data storage providers;
● persons involved in the processing of an order, delivery of the goods and payment of the
price and cost of delivery of the goods, i.e. in particular our suppliers of transport and
logistics services;
● public authorities (especially courts, government authorities);
● law enforcement authorities (in particular the police and prosecutors).
We may also obtain your personal data from publicly accessible sources such as public registers
(in particular the commercial register), the trade licensing register, the insolvency register or the
land registry.
6. How do we process your personal data?
We process personal data in accordance with the principle of data minimisation and purpose
limitation. This means that we only process your personal data for the purposes for which it is
necessary and only to the extent necessary to fulfil that purpose.
7. On what legal grounds (reasons) do we process your personal data?
We process your personal data on the basis of the reasons set out in the legislation, in particular
the General Data Protection Regulation (GDPR) (full name: Regulation (EU) 2016/679 of the
European Parliament and of the Council of 27 April 2016 on the protection of natural persons
with regard to the processing of personal data and on the free movement of such data, and
repealing Directive 95/46/EC (General Data Protection Regulation), as amended).
We always process your personal data in accordance with the GDPR on the basis of one of the
legal reasons set out in Article 6 of the GDPR. These reasons are, in particular:
a) Your consent to the processing of your personal data. You may withdraw your consent
at any time by contacting us at the email address stated above or in writing at our address
stated above.
b) The necessity of processing your personal data for the performance of a contract you
have concluded with us or for the implementation of measures taken before the
conclusion of a contract.
c) The existence of our legitimate interest in processing your personal data.
d) The necessity of processing your personal data to comply with our legal duties.
8. What are our legitimate interests in processing your personal data?
Our legitimate interests in processing your personal data include, in particular:
● operating and developing our business;
● operating our website and e-shop, ensuring and improving their functionality;
● enforcing our legal claims;
● ensuring the security of our website, our e-shop and its users;
● protecting our property, protecting the life, health and property of our employees,
business partners and clients.
9. How long will we retain your personal data?
It depends on the purpose and reason for which we process the personal data. This period
cannot usually be determined precisely, given the scope of the data processed and the variety of
purposes. Therefore, the duration of the processing of your personal data is defined by the
following criteria.
If we process your personal data on the basis of your consent to the processing, then we process
your personal data for the duration of this consent.
In other cases, we process your personal data for the time necessary to achieve the purpose for
which we process it, including subsequent administration associated with the termination of
processing and erasure of personal data.
If only one of the reasons on the basis of which we process your personal data for a particular
purpose ceases to apply, this does not automatically imply our duty to stop processing it. As long
as we have another reason for processing it (e.g. our legitimate interest in processing it ceases to
exist, but the processing of your personal data is still necessary for us to perform a contract
between us or our legal duties), we may continue to process your personal data until all legal
reasons for processing it cease to exist. However, if you withdraw your consent to the processing
of your personal data, we will no longer continue to process your personal data for the purpose
for which the withdrawn consent was originally granted.
10. Do you have to provide us with your personal data?
The provision of personal data and the conclusion of a contract is voluntary. However, their
provision is necessary in order for us to enter into a contract and to comply with our contractual
or other duties, to pursue our legitimate interests, etc. For example, in order for us to enter into a
contract with you and provide you with goods, we need to know, in particular, your identification
and contact details. Where possible, we try to inform you in advance (e.g. by using an asterisk in
the forms on the website) which data must be provided.
II. COOKIES AND MARKETING
1. Information about cookies and consent to their use.
Cookies are small text files that can be used by websites to make the user experience more
efficient. Almost all websites use them and they pose no danger to your system. If you want to
check or modify the types of cookies used, you can typically do this in your browser settings.
The website uses cookies to, among other things, personalise content and ads, provide social
media features and analyse our traffic.
We share information about how you use our website with our social media, advertising and
analytics partners. Partners may combine this information with other information that you
provide to them or that they obtain as a result of your use of their services.
We may store cookies on your device if they are strictly necessary for the website's operation. For
all other types of cookies we need your consent.
The site uses various types of cookies. Some cookies are put in place by third party services that
appear on our site.
You can change or cancel your consent to the use of cookies at any time by setting cookies
directly on our website.
2. Remarketing and Retargeting.
Remarketing or retargeting is provided by, among others, Google LLC ("Google") to serve ads
based on your previous visits to our site. We use remarketing data solely to segment visitors in
order to deliver more relevant advertising messages. Segments are created based on several
general patterns of visitor behaviour. Commercial communications are displayed in Google
Search, Google Search Network and the Google Content Network via the Google Ad Network.
In addition, we use retargeting technologies from other external providers, such as Facebook
Ireland Limited. Retargeting allows us to make what we offer online more interesting for you.
You have the opportunity to object to the collection of data for personalised advertising. In such
case, personal data will no longer be processed for these purposes.
3. Google analytics.
We use Google Analytics, a website analytics service provided by Google. Google Analytics is a
web analytics service provided by Google. This service uses cookies to analyse user activity on
our website. Google uses this information to evaluate your use of our website, to compile reports
on website activity and to provide other services related to website activity and internet usage.
Google Analytics uses cookies. The information generated by a cookie about your use of the
website (including your IP address) will be transmitted to and stored by Google on servers in the
United States. If IP anonymisation is activated, Google will truncate/anonymise the last octet of
the IP address for the Member States of the European Union as well as for other parties to the
European Economic Area Agreement. Only in exceptional cases is the full IP address sent and
truncated by Google servers in the USA. On behalf of the website operator, Google will use this
information for the purposes of evaluating use of the website, compiling reports on website
activity for the website operator and providing other services relating to website activity and
internet usage for the website provider. Google will not associate your IP address with any other
Google data.
You can refuse the use of cookies by selecting the appropriate settings in your browser. You can
also prevent Google from collecting and using your data (cookies and IP address) by
downloading and installing the browser plug-in available on
https://tools.google.com/dlpage/gaoptout website. Further information regarding the terms of
use and personal data protection can be found
at http://www.google.com/intl/en/policies/terms or https://policies.google.com/privacy?hl=en
.
Anonymous personal data: ad impressions, analytics, browser data, cookie data, date/time,
demographic data, hardware/software type, ISP, interaction data, page views, service domains.
In Google Analytics, it is a persistent cookie that expires in 2 years. With each subsequent visit, it
is renewed for a further 2 years.
4. Other cookies.
Details on other cookies can be found here.
III. RIGHTS RELATING TO PERSONAL DATA PROCESSING
1. How do you get information about the processing of your personal data?
Upon your written request, we will provide you with information about the scope and conditions
of the processing of your personal data. In addition to such request, in the same way you can also
request a copy of your personal data that we process.
We will respond to requests in the same way you submit them (i.e. either electronically or in paper
form), unless you ask us to respond in a different way in your request.
2. What can you do if you find an error in your personal data that we process?
In such case, please send us a request for rectification of your personal data, stating what the
error is and what the correct data are.
3. What can you do if you discover that the personal data we process about you is incomplete?
In such case, please send us a request to supplement your personal data, specifying how the
personal data we process should be supplemented and for what purpose. However, we would like
to inform you that if the data you wish to add to the personal data already processed is not
necessary for the processing for the purpose you requested, we are not obliged to supplement the
data.
4. What can I do if I find out that you are processing my personal data to a greater extent than
necessary?
As we have already stated above, we only process your personal data for the purposes for which it
is necessary and only to the extent necessary to fulfil that purpose. If you nevertheless find that
we are processing more of your personal data than necessary for any of the purposes, you can
send us a written request to restrict the processing. In your request, please inform us of the
reasons you believe that we are processing more of your personal data than is necessary for the
purpose. We will carefully evaluate your request and, if we find it justified, will take measures to
restrict the scope of processing.
5. What can I do if I don't want you to keep my personal data?
In such case, please send us a written request to erase your personal data. We will carefully
examine the request and, if we find it justified, will erase your personal data. The reasons for
which you can request the erasure of your personal data can be found in Article 17 of the GDPR.
However, in certain cases we may not be able to comply with your otherwise reasonable request.
You can also refer to Article 17 of the GDPR to see what these cases are (e.g. if the processing
will be necessary for the exercise of a right to freedom of expression and information).
6. Can I transfer my personal data that you process to another controller?
At your written request, we will provide you with your personal data in a machine-readable
format or, if you ask us to do so, we will provide it directly to another controller that you
designate for this purpose in your request. However, please note that this right only applies to
personal data that we process for the performance of a contract between you and our company,
and only if we process it in automated form.
7. What can I do if I don't like how you process my personal data?
If we process your personal data for reasons of legitimate interest, you may object to such
processing in writing. In response to your objection, we will assess whether our legitimate interest
in such processing continues to exist and whether it is overridden by the interest in protecting the
rights and freedoms of natural persons. If we find that your objection is justified, we will cease
the processing of your personal data to which you have objected.
It is also possible to lodge a complaint against the processing of personal data with the
supervisory authority for personal data processing, which in the Czech Republic is the Office for
Personal Data Protection, with its registered office at Pplk. Sochora 27, 170 00, Prague 7,
telephone: +420 234 665 111, website: www.uoou.cz, posta@uoou.cz.
8. The right not to be subject to automated decision-making and profiling.
You have the right not to be subject to any decision based solely on automated processing.
9. The right to obtain information about a breach of your personal data security.
If a breach of our security is likely to result in a high risk to your rights and freedoms, we will
notify you of the breach without undue delay. If there is no high risk, we do not have to pass on
information about the breach to you.
10. The right to restriction of processing.
We will process your personal data on a restricted basis if:
● you dispute their accuracy, for as long as necessary to verify their accuracy;
● their processing is unlawful, you do not wish their erasure, but only the restriction of their
use;
● we do not need the personal data, but you require it for the establishment, exercise or
defence of legal claims;
● you object to the processing, until it is verified that your or our legitimate interests
outweigh the further processing of your personal data.
IV. CONSENT TO PERSONAL DATA PROCESSING
1. When do we need your consent to process your personal data?
We only require your consent to process your personal data in cases where we cannot process
your personal data for a given purpose on the basis of any other legal grounds. We therefore only
ask for your consent in exceptional cases, e.g. for marketing purposes or for the processing of
personal data via cookies, except for those without which our website would not function
properly.
2. Do you have to give us permission?
Consent is completely voluntary and you can withdraw your consent at any time. Consent
granted for the purpose of sending newsletters (commercial communications) can also be
withdrawn by clicking on the unsubscribe link. This link is included in every email with a
commercial communication.
3. How can you withdraw your consent?
If you wish to withdraw your consent to the processing of your personal data, please send an
email or a letter to the above contact details. You can withdraw your consent to the use of
cookies at any time by setting cookies directly on our website.
4. Can commercial communications be sent to you without your consent?
If you have provided us with your email address in connection with the sale of products offered
by us, we may, in accordance with the Act on Certain Information Society Services (Act No.
480/2004 Coll.), send you commercial communications to this email address without your
consent. In such case, we process your email address on the basis of our legitimate interest. This
is our interest in promoting our business.
However, you may object to such processing (see Article II.7 of the Policy for more details on the
right to object). At the same time, in each email containing commercial communications, you
have the option to unsubscribe from commercial communications free of charge by clicking on
the relevant link. In the event that we receive your objection to sending them or you unsubscribe
from receiving them, we will no longer send you commercial communications to the email
address in question.
V. FINAL PROVISIONS
1. Can this policy be amended? Where can I find its current version?
This Personal Data Processing Policy is subject to amendment by us. You can always find the
latest version on our website.
2. If written form is required, does that include email?
Yes, if this Personal Data Processing Policy requires that an act be done in writing, it can also be
done by email.
3. From when does this policy apply?
The Personal Data Processing Policy, as amended, shall apply from 1.3.2023.
TAIL TALES, s.r.o.
